Scale or fail.
Theres no third option.

Every Australian Shopify brand either builds a creative system that compounds, or keeps patching one together with disconnected vendors until growth stalls — watch how the difference actually plays out.

(watch this first)

(trusted by)

Real projects delivered for McLaren, Red Bull, Nespresso, Caterpillar Workwear and Brick Lane — alongside 60+ Australian Shopify brands.

(the numbers)

5.0 AVERAGE.

80+ REAL REVIEWS.

Every review on this page is a real client, verified through our Google Business Profile — not a curated screenshot.

Based in Victoria, working with Shopify brands across Australia.

(real projects)

REAL BRANDS. REAL WORK.

Reviews tell you how it felt to work with us. This is what actually got made.

Sigma Japan Campaign

Cinematic launch content across Japan for Sigma's lens release.

VIEW GALLERY

McLaren Artura

Launch photography for the newly released McLaren Artura.

VIEW GALLERY

Logitech x F1 | Ignition Beach

High-impact event content shot overnight inside a live venue transformation.

VIEW GALLERY

C.A.T Workwear

Launch campaign for CAT's Autumn/Winter 2025 range.

VIEW GALLERY

Sustainable Nespresso

Capturing Nespresso's recyclable coffee pod release.

VIEW GALLERY

Contentment Retreat

Annual Bali retreat for the Contentment Foundation.

VIEW GALLERY

(on camera)

HEAR IT FROM THEM DIRECTLY.

Jasmine

— video coming soon

Gavin Wu

— video coming soon

Ridge Media

— video coming soon

Baba Yaga

— video coming soon

(testimonials)

Proof, not promises.

Dave Kebo

I’d recommend Lachlan without hesitation to anyone looking for a filmmaker who not only delivers beautiful footage, but also brings a collaborative spirit and a great attitude.

Miguel A

10/10 if I could give it. Amazing photographer, well organised videography. Delivered on time and amazing results.

Ridge Media

Working with him was an easy and enjoyable experience, and the final result exceeded expectations.

Cath Powell

Big thanks to Lachie for capturing the Royal Geelong Show so thoroughly this year.

Conner Hodgkins

Was helpful in different areas including lighting, posing and positioning.

Kristijan Krajceski

Lachlan is a great person with a great sense of humour.

Alicia Munday

My company brought Lachlan on for a client event at the Royal Melbourne Hotel — a sensational job of capturing the vibe and fun.

Anthony Martin

They’re approachable, easy to work with, and truly care about building strong relationships across both countries.

Gavin Wu

The biggest thing for me was consistency. The lighting, framing and tones across the set all matched perfectly.

Nic Roberts

He is not only consistent, a clear communicator, but also delivered some amazing visuals.

Dominic Tigani

He’s extremely professional, and considerate to the details of your business.

La Grolla

Lachlan Ford is a talented photographer; we would highly recommend him.

Navin Amarasuriya

Lachlan has a depth of curiosity about the people that he is shooting, and tries to get underneath the story whenever he can.

Claire Mika

Lachlan shot our wedding photos, he was a pleasure to deal with, we were thrilled with the results. Absolutely recommend!

Sharon Heath

Great photography, used for my daughter’s wedding, couldn’t be happier. Would highly recommend. Thank you

Anna Hogbin

Lachlan’s photography is exceptional and executed with creativity, passion and excellence.

Carley Schad

Photos were provided in a timely manner and captured the excitement of the event!

Shorty Shorts Barbershop

This kid is the whole package. Motivated, talented and consistent.

Jake Langenegger Photography

Lachie has fantastic experience with people and gear and will always seek on delivering on an amazing result for his clients!

Meagan Cooksey

I can’t recommend Lachy enough. He is super responsive and truly went above and beyond to ensure everything was perfect.

Joshua Williams

Great banter and easy to get along with, good with directions and has a vision with how he wants shoots to go.

Ernest Aines

He’s got a great eye, really pays attention to detail and what you want as the client.

Heather-Rain O’Neill

Excellent photography and easy to work with, would most definitely recommend!

Jason Leibhardt

He was able to capture the vibe and essence of our little coffee window.

Kevin Sun

He is very easy to communicate and converse with.

Brendan Harms

Incredible service and professionalism.

Baba Yaga

He has done an amazing job for us.

Nicole Jackson

Highly recommended. Lachlan communicates very well.

Jasmine

Our photos and videos turned out amazing.

CJ Mira

Super professional and killer images!

Melia Haugh

Lachlan has always gone above and beyond in our shoots.

Jesse

An expert in many desirable disciplines.

Tanya Mah

Lachlan from In-House is the best.

Andrei Daniel (ADPRO)

Top tier communication and great guy to work with.

Amber Beverage AUSTRALIA

We will be using him again! Highly recommend!

Aaron Yu

So much FOMO in such a short clip.

VIEW MORE TESTIMONIALS

(how it works)

Five steps. Zero guesswork.

STEP 1

.

SEE THE WHOLE PICTURE FIRST

We map what's working, what isn't, and what your store needs before a single frame is shot — a scoped brief and clear priorities, so every dollar spent after this point has a job to do.

STEP 1

.

SEE THE WHOLE PICTURE FIRST

We map what's working, what isn't, and what your store needs before a single frame is shot — a scoped brief and clear priorities, so every dollar spent after this point has a job to do.

STEP 2

.

ONE SHOOT. EVERY ASSET COVERED.

One experienced crew captures your product shots, lifestyle imagery, and video in a single planned session — studio or on-location — so everything shares the same lighting, styling, and story.

STEP 2

.

ONE SHOOT. EVERY ASSET COVERED.

One experienced crew captures your product shots, lifestyle imagery, and video in a single planned session — studio or on-location — so everything shares the same lighting, styling, and story.

STEP 3

.

SEQUENCED, NOT RETROFITTED

Once the content exists, we design and build the Shopify storefront around it — mobile-first, on-brand, and structured for revisions — so templates are shaped by what the content needs to sell, not bent to fit a stock theme.

STEP 3

.

SEQUENCED, NOT RETROFITTED

Once the content exists, we design and build the Shopify storefront around it — mobile-first, on-brand, and structured for revisions — so templates are shaped by what the content needs to sell, not bent to fit a stock theme.

STEP 4

.

LAUNCH READY, NOT LAUNCH RUSHED

Before launch we run a full quality pass across every device, checkout path, and load time, then hand over a fully loaded store with launch-day support on call if needed.

STEP 4

.

LAUNCH READY, NOT LAUNCH RUSHED

Before launch we run a full quality pass across every device, checkout path, and load time, then hand over a fully loaded store with launch-day support on call if needed.

STEP 5

.

LAUNCH IS WHERE WE START

Once your catalogue goes live we stay on as your ongoing content and design partner, with a retained team and a set content cadence — the brands that scale fastest treat launch as day one, not day done.

STEP 5

.

LAUNCH IS WHERE WE START

Once your catalogue goes live we stay on as your ongoing content and design partner, with a retained team and a set content cadence — the brands that scale fastest treat launch as day one, not day done.

(the experience)

WHAT IT’S ACTUALLY LIKE TO WORK WITH US.

THE KICKOFF

“He’s been helpful and resourceful from the first encounter, managing the entire project and adding value to our business.”

— Andrei Daniel, ADPRO

ON THE DAY

“He was great to work with — clear communication, punctual, and calm even when the schedule was moving fast.”

— Cath Powell, Royal Geelong Show

AFTER DELIVERY

“The turnaround time was quick and the edits didn’t need back-and-forth revisions.”

— Gavin Wu

(why it works)

ONE TEAM. ZERO HANDOFFS.

One Brand, Not Three Opinions

One team means every shot, cut, and page pulls in the same direction, which builds the trust that gets a browser to check out.

Assets Built To Work Together

Photography informs the video, video informs the site design, instead of being handed off in isolation between vendors.

No Handoff, No Context Loss

A single creative partner keeps context intact from the first shoot onward, so quality compounds instead of resetting.

Built Around Your Store’s Numbers

Every photo, video, and web decision is made against conversion rate and AOV, not a mood board.

(payment options)

Choose the tier built for where your brand is right now.

Build

For Shopify brands establishing a consistent visual foundation before they scale ad spend.

+

1-day product + brand photo/video shoot, single location

+

Shopify storefront design refresh: homepage + 2 key template pages

+

Up to 2 rounds of revisions per deliverable

+

Standard turnaround, async project-channel support

+

Edited photo + short-form video asset pack sized for PDP and social

+

Single dedicated project lead

$

0

/mo

Build

For Shopify brands establishing a consistent visual foundation before they scale ad spend.

+

1-day product + brand photo/video shoot, single location

+

Shopify storefront design refresh: homepage + 2 key template pages

+

Up to 2 rounds of revisions per deliverable

+

Standard turnaround, async project-channel support

+

Edited photo + short-form video asset pack sized for PDP and social

+

Single dedicated project lead

$

0

/mo

Build

For Shopify brands establishing a consistent visual foundation before they scale ad spend.

+

1-day product + brand photo/video shoot, single location

+

Shopify storefront design refresh: homepage + 2 key template pages

+

Up to 2 rounds of revisions per deliverable

+

Standard turnaround, async project-channel support

+

Edited photo + short-form video asset pack sized for PDP and social

+

Single dedicated project lead

$

0

/mo

Scale

(POPULAR)

For growing Shopify brands ready to compete like a category leader across every touchpoint.

+

2-day product + brand photo/video shoot, multi-location

+

Full Shopify storefront design and build: homepage, collection, and PDP templates plus custom sections

+

Up to 4 rounds of revisions per deliverable

+

Priority turnaround with a dedicated project channel

+

Expanded asset pack: photo, short-form video, and web-ready motion content

+

Quarterly creative direction check-in

$

0

/mo

Scale

(POPULAR)

For growing Shopify brands ready to compete like a category leader across every touchpoint.

+

2-day product + brand photo/video shoot, multi-location

+

Full Shopify storefront design and build: homepage, collection, and PDP templates plus custom sections

+

Up to 4 rounds of revisions per deliverable

+

Priority turnaround with a dedicated project channel

+

Expanded asset pack: photo, short-form video, and web-ready motion content

+

Quarterly creative direction check-in

$

0

/mo

Scale

(POPULAR)

For growing Shopify brands ready to compete like a category leader across every touchpoint.

+

2-day product + brand photo/video shoot, multi-location

+

Full Shopify storefront design and build: homepage, collection, and PDP templates plus custom sections

+

Up to 4 rounds of revisions per deliverable

+

Priority turnaround with a dedicated project channel

+

Expanded asset pack: photo, short-form video, and web-ready motion content

+

Quarterly creative direction check-in

$

0

/mo

Dominate

For established Shopify brands that treat creative as an ongoing growth engine, not a one-off project.

+

Recurring photo/video production cadence

+

Full Shopify storefront design, build, and ongoing optimisation across all templates and custom sections

+

Unlimited revision rounds within scope

+

Fastest turnaround with a dedicated creative team and direct line to your project lead

+

Full-funnel asset library: photo, video, motion, and paid ad creative

+

Ongoing strategic partnership with monthly brand/creative direction sessions

$

0

/mo

Dominate

For established Shopify brands that treat creative as an ongoing growth engine, not a one-off project.

+

Recurring photo/video production cadence

+

Full Shopify storefront design, build, and ongoing optimisation across all templates and custom sections

+

Unlimited revision rounds within scope

+

Fastest turnaround with a dedicated creative team and direct line to your project lead

+

Full-funnel asset library: photo, video, motion, and paid ad creative

+

Ongoing strategic partnership with monthly brand/creative direction sessions

$

0

/mo

Dominate

For established Shopify brands that treat creative as an ongoing growth engine, not a one-off project.

+

Recurring photo/video production cadence

+

Full Shopify storefront design, build, and ongoing optimisation across all templates and custom sections

+

Unlimited revision rounds within scope

+

Fastest turnaround with a dedicated creative team and direct line to your project lead

+

Full-funnel asset library: photo, video, motion, and paid ad creative

+

Ongoing strategic partnership with monthly brand/creative direction sessions

$

0

/mo

Every tier starts with a scoped discovery call, so you know exactly what’s included and what it delivers before you commit to a plan.

(faq)

QUESTIONS, ANSWERED.

Who is this actually for?

Shopify brands ready to invest in one integrated creative system — not a one-off shoot or a quick logo refresh.

What happens after I book a call?

We run a scoped discovery call, then tell you exactly which tier fits your goals and budget. No generic pitch.

What's the real difference between Build, Scale, and Dominate?

Build sets your visual foundation. Scale adds a full storefront rebuild with priority turnaround. Dominate is an ongoing creative partnership with a dedicated team and monthly direction sessions.

Do you only work with Victorian brands?

We're based in Victoria, working with Shopify brands across Australia.

How many rounds of revisions do I get?

Two rounds on Build, four on Scale, and unlimited revision rounds within scope on Dominate.

Why one team instead of three separate vendors?

Because a shopper can tell when your photos, videos, and site don't match. One team keeps everything pulling in the same direction, which is what actually gets people to check out.

person hand in a dramatic lighting

LETS WORK TOGETHER

Ready to stop patching together vendors and start compounding? Book a scale call and well map the plan.

person hand in a dramatic lighting

LETS WORK TOGETHER

Ready to stop patching together vendors and start compounding? Book a scale call and well map the plan.

person hand in a dramatic lighting

LETS WORK TOGETHER

Ready to stop patching together vendors and start compounding? Book a scale call and well map the plan.