Objective: Sigma Germany asked us to shoot the launch content for two new lenses, the 35–200mm and 28–105mm, as a fully sponsored trip. Filmed across Tokyo, Osaka and the surrounding regions, working fast in a country we didn't know, adapting to new locations and lighting as they came up, while holding the shoot to the same standard as an international product launch.

What we delivered: 3 campaign videos and 120 photos, cut for launch films, advertising and social, built around Japan's atmosphere and architecture and showing the character of each lens in real environments. Total spend on the trip was $15k, fully sponsored by Sigma. It went out across Sigma's international teams, including the parent company in Japan, and opened the door to a bigger collaboration the following year.