C.A.T Workwear
High-impact photo and video campaign for C.A.T Workwear’s Autumn/Winter 2025 launch.
Our team operated on live, high-risk worksites alongside real tradies. We directed talent under tough weather conditions while adhering to strict brand guidelines and requirements. Every shot demanded precision, safety, and alignment with CAT’s global image.
To manage this, we set up a clear process with CAT before production began, ensuring both teams knew what was required. On site, we reviewed shots in real time, which kept the campaign on track and avoided gaps. Our crew worked closely with the tradies, balancing direction with respect for the flow of the job site. The experience required us to stay flexible and make decisions quickly, while keeping communication open across both In-House and CAT teams.
The C.A.T team super happy with the project and outcome, leading to a strong launch across a host of retailers and distributiors placcing CAT back on the map as a powerhouse in the Aus workwear scene with strong marketing collateral:
