Shu Resteraunt
In-House covered Shu Restaurant’s themed Chinese New Year event, producing bold, creative imagery that captured the energy and styling of the night.
The event was built around vibrant styling that combined Chinese influences with a back-alley gambling aesthetic. The colours were bold and constantly shifting in the lighting, requiring a creative approach to capture them effectively. Midway through, one lens broke, adding another obstacle while working quickly in a fast-paced party setting.
The team responded by leaning into a direct-flash, Polaroid-style look that amplified the atmosphere of the event. By adapting to the equipment failure, we turned the limitation into a visual strength, creating imagery that highlighted the lighting contrasts and energy of the styling.
The imagery became a highlight of the night, with Shu and guests praising the creative outcome. The coverage sparked strong word-of-mouth after the event and led to ongoing opportunities with Shu Restaurant in both content creation and brand support.
