ALPAKA VIETNAM CAMPAIGN
In-House partnered with ALPAKA Gear and Akin Moto on a five-day motorcycle campaign through Vietnam, producing photo and video content that carried both brands from Hanoi’s Old Quarter down to Ho Chi Minh City.
The entire production moved. Five days ran from Hanoi’s Old Quarter to Ho Chi Minh City by bike and night train, with no fixed base and no reset day to recover a missed shot. Two brands shared the same route, so ALPAKA’s carry and Akin’s riding gear both had to stay legible in frame without either one crowding the other. Everything we shot with had to fit on the bikes and survive the road.
We ran it as a shoot first and a trip second, with call sheets built around the route instead of the other way around. Product-in-scene moments were briefed with both brands before we left, so every stop had a known shot to hit alongside whatever the day gave us. The same crew shot and cut the campaign, which kept the edit consistent across a route that changed by the hour, and the kit travelled in ALPAKA’s own bags for the full five days.
Both ALPAKA Gear and Akin Moto received the full gallery in July 2026, licensed for their own paid and organic use across short-form cutdowns, stills, and a long-form recap of the route. The work put ALPAKA’s carry in real riding conditions rather than a studio approximation, which is the reason a campaign like this gets shot on the road in the first place.
More images.
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Really enjoyed working with the team. They did a great job capturing the adventurous spirit of ALPAKA and bringing our products to life in an authentic way. I’d definitely recommend them for brands looking to create strong adventure and lifestyle content.
Justin Kui
ALPAKA Gear
